About NTFVDC
The New Tree Fruit Varieties Development Council supports the Ambrosia Variety by conducting research, promoting the variety, and encouraging quality production. We are funded by industry levies on BC ambrosia apple sales and project funding from government.
Press Release - January 12, 2022 - 2022 Light Reflective Materials (LRM) Program
Press Release - November 12, 2021 - The Path Forward supports findings laid out in New Horizons for Ambrosia Report
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Ambrosia Levy Remittance: Self-Reporting Form
Apple Marketing Commission
After twenty years of being the advocate for Ambrosia through promotion, quality improvement and grower education, the New Tree Fruit Varieties Development Council will not approach the growers for a renewed mandate. Instead, the NTFVDC has contracted with Ference and Company, to investigate the feasibility of transitioning NTFVDC into a Marketing Commission for Ambrosia.
The Apple Marketing Commission information meeting was held on Tuesday, April 12, 2022 in person in Kelowna and virtually via Zoom.
Summary proposal for an Apple Marketing Commission
Full Report on the Development of an Apple Marketing Commission
“Funding support provided, in part, by the BC Government’s Tree Fruit Competitiveness Program; delivered by the BC Fruit Growers Association and the Investment Agriculture
Foundation of BC
Information on Growing Ambrosia
Research reports and articles on growing quality Ambrosia:
Light Reflective Fabric Research: Effect on Ambrosia Apple Colour
Effect of Pre-Harvest Treatments to Increase Red Colour on Storage Quality of Ambrosia
Watch our two part video series by Steve Brown on thinning Ambrosia apples like a pro:
Watch our four part video series by Steve Brown on picking Ambrosia apples like a pro:
- Picking Ambrosia Apples Like a Pro: Part 1
- Picking Ambrosia Apples Like a Pro: Part 2
- Picking Ambrosia Apples Like a Pro: Part 3
- Picking Ambrosia Apples Like a Pro: Part 4
Watch our six part video series by Steve Brown on how to prune Ambrosia apples:
Light Reflecting Material Program
This program provides a grant towards the purchase of light reflecting materials. These white, woven fabric materials are used to enhance red colour in apples. The most popular varieties for use of the light reflecting materials are: Ambrosia, Gala, Fuji, Pink Lady, Spartan, McIntosh, and Sunrise.
Watch our informative Light reflective material video to learn valuable tips.
