Council Recommends formation of an Apple Marketing Commission
After twenty years of being the advocate for Ambrosia through promotion, quality improvement and grower education, the New Tree Fruit Varieties Development Council will not approach the growers for a renewed mandate. Instead, the NTFVDC has contracted with Ference and Company, to investigate the feasibility of transitioning NTFVDC into a Marketing Commission for Ambrosia.
We invite all growers and other interested participants to join the Zoom meeting on Wednesday October 20, 2021, at 6:30 pm (PST); please pre-register to obtain the meeting link. A poll will be conducted during the meeting to assess wider grower opinions for the proposal.
Summary proposal for an Apple Marketing Commission
Full Report on the Development of an Apple Marketing Commission
“Funding support provided, in part, by the BC Government’s Tree Fruit Competitiveness Program; delivered by the BC Fruit Growers Association and the Investment Agriculture
Foundation of BC”
About NTFVDC
The New Tree Fruit Varieties Development Council supports the Ambrosia Variety by conducting research, promoting the variety, and encouraging quality production. We are funded by industry levies on BC ambrosia apple sales and project funding from government.
Attend the AGM on November 3rd at 6:30pm by registering here.
- Agenda for 2021 AGM
- Nomination form (Grower)
- Nomination form (Organic)
- Minutes of 2020 AGM (coming soon)
- Financials (coming soon)
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Ambrosia Levy Remittance: Self-Reporting Form
Information on Growing Ambrosia
Research reports and articles on growing quality Ambrosia:
Light Reflective Fabric Research: Effect on Ambrosia Apple Colour
Effect of Pre-Harvest Treatments to Increase Red Colour on Storage Quality of Ambrosia
Watch our two part video series by Steve Brown on thinning Ambrosia apples like a pro:
Watch our four part video series by Steve Brown on picking Ambrosia apples like a pro:
- Picking Ambrosia Apples Like a Pro: Part 1
- Picking Ambrosia Apples Like a Pro: Part 2
- Picking Ambrosia Apples Like a Pro: Part 3
- Picking Ambrosia Apples Like a Pro: Part 4
Watch our six part video series by Steve Brown on how to prune Ambrosia apples:
Light Reflecting Material Program
This program provides a grant towards the purchase of light reflecting materials. These white, woven fabric materials are used to enhance red colour in apples. The most popular varieties for use of the light reflecting materials are: Ambrosia, Gala, Fuji, Pink Lady, Spartan, McIntosh, and Sunrise.
Watch our informative Light reflective material video to learn valuable tips.
