New Tree Fruit Varieties Development Council

New Tree Fruit Varieties Development CouncilNew Tree Fruit Varieties Development CouncilNew Tree Fruit Varieties Development Council
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New Tree Fruit Varieties Development Council

New Tree Fruit Varieties Development CouncilNew Tree Fruit Varieties Development CouncilNew Tree Fruit Varieties Development Council
  • Home
  • LRM Program
  • Governance

About NTFVDC

The New Tree Fruit Varieties Development Council supports the Ambrosia Variety by conducting research, promoting the variety, and encouraging quality production.  We are funded by industry levies on BC ambrosia apple sales and project funding from government.


Annual General Meeting 2022 was held Thursday, Sept. 8, 2022 

  • Agenda
  • Minutes from NTFVDC 2021 AGM
  • Financial statement
  • Sierra Marketing Report 2022
  • Nomination form - Conventional grower and Organic grower



Press Release - January 12, 2022 - 2022 Light Reflective Materials (LRM) Program


Press Release -  November 12, 2021 -  The Path Forward: A Blueprint for B.C.’s Tree Fruit Industry supports findings laid out in New Horizons for Ambrosia Report 


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Ambrosia Levy Remittance: Self-Reporting Form


Governance and Newslette

Apple Marketing Commission

After twenty years of being the advocate for Ambrosia through promotion, quality improvement and grower education, the New Tree Fruit Varieties Development Council will not approach the growers for a renewed mandate. Instead, the NTFVDC has contracted with Ference and Company, to investigate the feasibility of transitioning NTFVDC into a Marketing Commission for Ambrosia.


The Apple Marketing Commission information meeting was held on Tuesday, April 12, 2022 in person in Kelowna and virtually via Zoom. 


Summary proposal for an Apple Marketing Commission


Full Report on the Development of an Apple Marketing Commission


“Funding support provided, in part, by the BC Government’s Tree Fruit Competitiveness Program; delivered by the BC Fruit Growers Association and the Investment Agriculture

Foundation of BC

Information on Growing Ambrosia

Research reports and articles on growing quality Ambrosia:


Light Reflective Fabric Research: Effect on Ambrosia Apple Colour


Effect of Pre-Harvest Treatments to Increase Red Colour on Storage Quality of Ambrosia


Watch our two part video series by Steve Brown on thinning Ambrosia apples like a pro:

  • Thinning Ambrosia Apples Like a Pro Part 1
  • Thinning Ambrosia Apples Like a Pro Part 2


Watch our four part video series by Steve Brown on picking Ambrosia apples like a pro:

  • Picking Ambrosia Apples Like a Pro: Part 1
  • Picking Ambrosia Apples Like a Pro: Part 2
  • Picking Ambrosia Apples Like a Pro: Part 3
  • Picking Ambrosia Apples Like a Pro: Part 4


Watch our six part video series by Steve Brown on how to prune Ambrosia apples:

  • Ambrosia Apple Pruning Like a Pro 1
  • Ambrosia Apple Pruning Like a Pro 2
  • Ambrosia Apple Pruning Like a Pro 3
  • Ambrosia Apple Pruning Like a Pro 4
  • Ambrosia Apple Pruning Like a Pro 5
  • Apple Pruning Young Tree 

Light Reflecting Material Program

This program provides a grant towards the purchase of light reflecting materials.  These white, woven fabric materials are used to enhance red colour in apples.  The most popular varieties for use of the light reflecting materials are: Ambrosia, Gala, Fuji, Pink Lady, Spartan, McIntosh, and Sunrise.


Watch our informative Light reflective material video to learn valuable tips.

Find out more

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